Why You Should Develop Your Leadership Skills To Boost Your Business Growth
Activating your leadership agency is a powerful strategy that helps your business grow, stand out and create more impact by accelerating your potential to make a difference through your work.
In this blog post, we share more about why business owners should focus on developing their leadership skills to boost their business growth in a more ethical way.
Don’t Just Be Different. Make A Difference!
If you are a business owner, you probably often ask yourself this question: how can my business stand out?
At FairForce, we don’t believe in competition. However, we know that the online business space is very crowded.
Many people are offering similar services and positioning their businesses through similar missions and content.
Therefore, the ability to stand out from your fellow business owners is key to your growth and desire to create impact.
Why Do We Need To Stand Out?
Many business owners are sticking to similar strategies that show up through recurring messaging, topics, storytelling and visuals.
We call this… business as usual.
When we grow our business by sticking to the business-as-usual, we naturally fall into similar strategy patterns that make our brands look like a series of online copy-paste entities.
We talk more about business as usual and why it’s bad for your business growth in this blog post.
Business as usual is not only an unethical business strategy; it also hinders your growth by inhibiting your brand authenticity and creativity.
So, how can we grow our business by building a brand that stands out for its unique character, channels positive impact and does not come across as a “copy-paste”?
Stand Out By Making A Difference!
The answer is… LEADERSHIP.
Developing your leadership identity and integrating its benefits into your business work is a process of shifting your mindset and embodying new and better values around the way you do business.
The process starts by recognizing that…
Doing business is not just engaging with “transactional” activities (selling, marketing, value exchanges, closing deals, etc.).
Business growth is not equal to making money and booking clients (there are way more layers, experiences, meanings and processes in between).
The business-as-usual is a problematic business strategy and involves practices that cause harm to yourself and your community (manipulation, burnout, discrimination, scammy storytelling, etc.).
The business-as-usual is not strategic to your business growth because it forces you to do business the way everybody else is doing it and doesn’t help you stand out through your authentic brand voice and identity.
To be a business owner does not stop at being a service/product provider.
The role of a business owner comes with more complex nuances and responsibilities (power dynamics, influence, narrative control, setting or shifting industry standards, etc.).
You have the agency (possibility of choice) to twist the compass of your business and run it through different values and models.
Business Leadership Is A Liberatory And Innovative Growth Strategy
Business leadership is an upgraded version of your business owner self.
It gives you the permission to create a multi-layered, impact and value-driven business experience that fulfills your desire to combine revenue goals with social impact missions.
In the business leadership lens, our businesses become more dynamic containers where we can step into and show up as more whole humans in business.
They expand into platforms full of potential to catalyze change and channel our core values and our nuanced selves.
The Business and Social Impact of Business Leadership
Business leadership helps your brand stand out because it allows you to show up in your work in your own unique and authentic way.
Embracing your leadership agency in business means that you sit in the driving seat of business strategy, free to decide what offers, content, missions and visibility are the most appropriate for your growth.
When you see yourself as a leader in your business, you naturally start doing this…
Showing up through your unique voice, values and approach to business.
Connecting with your audience and cultivating relationships with the community around your work.
Using your voice to share your values and advocating for the change you want to see in your industry — if this is available to you.
Recognizing harmful practices and storytelling threads in your business industry and call these out.
Reconnecting with the joy of your work and rooting your business-running experience into your sense of purpose, your impact values and your commitment to community care.
Knowing exactly what content you want to share and what are relevant to your ethical growth strategy.
Building offers that are unique to your mission with impact, build safer and more inclusive containers and offer meaningful support to your audience.
Business Leadership Leverages Ethical Growth Because It Makes The Broader Context Relevant
Leadership in business supports a more ethical approach to business growth because it builds a connection between our business work and the broader cultural context.
In business as usual, business exists in silos.
The cultural and social realm of our audience, community and clients is ignored or only used to leverage profit opportunities (this is an example of extractive practices in business and manipulation of social vulnerabilities for the sake of profit).
In the business leadership culture, we become more conscious of the broader context in which our business exists.
We are interested in exploring the complexity of cultural and social realms and how systemic challenges affect or not our audience, their experience and the relevancy of our work.
TL;DR
Activating your leadership agency within your business is a powerful strategy that can help your business grow, stand out, and create more impact by accelerating your potential to make a difference through your work.
Learn more about ethical business strategies
What Is Business As Usual And Why It Is Your Business' Worst Enemy
What Is Ethical Growth And What It Looks Like In Business
If you want to learn more about how this can work in practice for you, schedule a discovery call!